I pitched, designed, and launched the first-ever girls’ underwear line for Nike. I collaborated closely with sourcing, sales, merchandising, technical design, and packaging to develop a thoughtful, high-quality product. The line features three performance-driven fabrics across a range of silhouettes, designed to support young girls whether they’re playing sports or spending time with friends.

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I led the development of prints, selected the color palette, and partnered with merchandising to build a strategic sales plan.  Each style ties back to the Nike girl's bras for a full outfitting moment. The collection was created to empower the next generation of female athletes—offering a no-distraction system of dress that blends classic foundations with fresh textures and updated silhouettes, inspiring girls to stay active and keep coming back to Nike.